Our Story

We're a family business based in Norfolk and everything we do is because we understand the joy of owning a pet, the unconditional love they give and the care and attention you provide in return.

Our nutritionists understand the importance of using high quality ingredients and just how much impact this can have on the health and happiness of pets. We take great care to ensure that everything that goes into our dog and cat food is paramount to your pet's well being.

Lovejoys offers a range of dog and cat food, which include our popular Hypoallergenic range of dog food, and our grain-free Pure & Simple range of dog food, cat food, supplements and colloidal silver.