The Lovejoys Range

Lovejoys Hypoallergenic Original Range
Lovejoys Pure & Simple Grain Free
Lovejoys Pure & Simple Colloidal Silver
Lovejoys Pure & Simple Cat Food

Welcome to Lovejoys ®


We're a family business based in Norfolk and everything we do is because we understand the joy of owning a pet, the unconditional love they give and the care and attention you provide in return.

Our nutritionists understand the importance of using high quality ingredients and just how much impact this can have on the health and happiness of pets. We take great care to ensure that everything that goes into our dog and cat food is paramount to your pet's well being.

We offer a complete range of food for your dog and cat. Our popular dog food is available as both wet and dry, and our Pure & Simple range now includes grain-free cat food. In addition we now offer Pure & Simple Salmon Oil in a range of sizes, and a selection of Colloidal Silver based product for all your pet needs.

Lovejoys Pet Food is the perfect choice for both cats and dogs, for all life stages. It’s convenient, comes in a 2kg or 12kg bag, it’s made in the UK, and uses only the finest ingredients. From a succulent salmon to free range lamb, your pet can enjoy their favourite flavour.

Lovejoys Pet Food was designed for any cat or dog to easily digest. Our Lovejoys Original range is a gentle and sensitive hypoallergenic food with options available for those with or without sensitivities. Most importantly it’s packed full nutrition and flavour to create a truly tasty complete meal.

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