We're a family business based in Norfolk and everything we do is because we understand the joy of owning a pet, the unconditional love they give
and the care and attention you provide in return.
Our nutritionists understand the importance of using high quality ingredients and just how much impact this can have on the health and happiness of pets. We take great care to ensure that everything that goes into our dog and cat food is paramount to your pet's well being.
We offer a complete range of food for your dog and cat. Our popular dog food is available as both wet and dry, and our Pure & Simple range now includes grain-free cat food. In addition we now offer Pure & Simple Salmon Oil in a range of sizes, and a selection of Colloidal Silver based product for all your pet needs.
Great quality and price
I haven't actually tried it but it looks like food and smells like it has some flavour! Our very fussy eater of a whippet loves it. We got some whilst on holiday in Norfolk and have now transferred from a raw diet to this. She's stopped eating the cats food because she likes her own. Thank you!
My westie and cavapoo both really enjoyed the food and my cavapoo is a very fussy eater. Will buy again!!
Perfect product, rapid delivery, great price
Five Stars / Second Review from Smudge and Holly
This food seems to be the best for our dog’s digestion and she’s always happy to eat it all up. Prompt delivery too.
Very happy with the product and so easy to use.
Both our dogs love the kibble and being grain free will hopefully prevent any itching or ear issues.
Alfie enjoys all of your food.
More challenging than some of this type of ball, so very good for an adult lab/border collie.
Always buy this brand for my cocker spaniel, as always it arrived well packaged and very quickly
Seems thoroughly nourishing and my puppy loves it. Easy to store and serve.
Daisy just loves it. Loves it that much going hav to buy her some more
empty dishes happy dogs
The dogs love it