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Pure & Simple Grain Free Salmon Front Wet Tray
Pure & Simple Grain Free Salmon Back Wet Tray
Pure & Simple Grain Free Salmon Wet Tray in bowl

Lovejoys Salmon Pure & Simple Grain Free Complete Adult Wet Dog Food


Pure & Simple Grain Free Salmon

Lovejoys® Pure & Simple ready to eat meals for adult dogs are grain free and are made using sweet potato to provide fibre. Our Salmon & White Fish with Sweet Potato is made using 66% salmon and white fish, freshly prepared and sourced in the UK.

This is combined with sweet potato, herbs and sunflower oil to create a deliciously tasty meal that dogs find irresistible. Pure & Simple Salmon & White Fish with Sweet Potato is the perfect choice for any dog requiring a grain free diet. The 66% fish content makes it extremely appetising and highly palatable.

We also include natural additives and extracts such as cranberry to aid urinary tract health, yeast to support a healthy immune system and glucosamine and chondroitin to support healthy joints.

There are no artificial colours, flavours or preservatives in any of our diets. Naturally good is the way we make them and promise that we always will.

Our wet dog food is a complete food and can be fed alone.  However, it can also be mixed with dry food for a tasty dog meal.  If you want to feed a combination diet, we recommend using our Pure and Simple Complete Dry Dog Food.

Available Size

395g wet dog food


Salmon (40%), White Fish (26%), Dried Sweet Potato (1% equivalent to 4% Sweet Potato), Minerals, Dried Mixed Herbs (Mint, parsley, Aniseed, Garlic) (0.5%), Sunflower Oil (0.1%), Dried Seaweed (0.05%), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.05%), Glucosamine (0.004%), Chondroitin (0.002%), Yucca Extract (0.002%), Cranberry Extract (0.002%), Yeast Extract (0.001%).

Additives (per kg)

Vitamins: Vitamin A 2,250IU, Vitamin D3 328IU, Vitamin E 26mg. Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 24mg, Iron (as Iron (II) Sulphate Monohydrate) 12.5mg, Copper (as Copper (II) Sulphate Pentahydrate) 2.5mg, Manganese (as Manganous Sulphate Monohydrate) 2mg, Iodine (as Calcium Iodate Anhydrous) 0.45mg, Selenium (as Sodium Selenite) 0.04mg.

Analytical Composition

Analytical Constituents

Constituent Percentage
Crude Protein 10.0%
Crude Oils & Fats 8.0%
Crude Fibres 0.5% Calculated Values
Crude Ash 3.0%
Moisture 73.0%
Calories 131Kcal / 100g
Feeding Guide
Feeding Guide
Breed Type Current weight of Dog (kg) Trays per Day
Toy 1 - 5 ¼ - ½
Small 5 - 12 ½ - 1
Medium 12 - 25 1 - 1¼
Large 25 - 45
1¼ - 2
Extra Large 45 - 70
2 - 3

Feeding table

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.
We also know that a lot of owners like to ‘mix it up a bit’, feeding a mixture of dry and wet food. If you’d prefer to be a Lovejoys® mixer, we recommend that whatever amount you reduce the dry food by, you replace with double the amount of Lovejoys Pure & Simple wet food. For example, if you normally feed your dog 150g of dry food and you reduce the amount by 50g, we would recommend you replace with 100g of Lovejoys Pure & Simple wet food.

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Customer Reviews

Based on 9 reviews

My old boy loves it!


Find Lovejoys to be good food and my old boy really enjoys it

Mrs D Paris
Good wholesome food

I always take on older rescue dogs, I have three at the moment, they have usually had a hard life before they got here, so I want to make sure I give them the best food there is to keep them in top form, I firmly believe that 'you are who you eat', that goes for dogs too, the ingredients list and general palatability of Lovejoys wet food gives me confidence that I am improving their chances of many years of healthy life to come

Bridget brown
better than all the rest

a good food that doesnt cost the earth


My cockapoo loves it. It's been so difficult to find something he eats.