Why Choose Lovejoys?

Feeding your dog shouldn’t be a guessing game. At Lovejoys, we keep it simple: nutritious ingredients, honest recipes, and food that works as hard as you do to keep your dog healthy and happy.

Here’s why more and more dog owners are choosing Lovejoys:

1. Made with freshly prepared meat

We use real, high-quality meat in all our recipes — never meat meal or cheap fillers. Just proper food your dog can thrive on.

2. Hypoallergenic recipes

Our foods are made without common allergens like wheat, dairy, and soy. They’re gentle on sensitive stomachs and ideal for dogs with food intolerances.

3. Grain-free options available

For dogs who do better without grains, we offer a full grain-free range with all the flavour and nutrition — minus the irritation.

4. No artificial colours or preservatives

Everything we make is clean, simple, and free from artificial additives. Just food with a clear purpose in every ingredient.

5. Backed by nutrition experts

Our recipes are developed alongside canine nutritionists to make sure they meet your dog’s needs at every stage of life.

6. Made in the UK

We’re a family-owned British company based in Norfolk. Proud to keep production local and standards high.

7. More than just food

From our best-selling salmon oil to healthy treats and supplements, Lovejoys supports your dog’s full wellbeing — inside and out.

Honest Food for Happy Dogs

We don’t make bold claims or flashy packaging. We just make really good food — and we let the results speak for themselves.

Join thousands of UK dog owners who’ve made the switch to Lovejoys.