Our Story

At Lovejoys, we believe dogs deserve food made with care. We use only ingredients that support their health, happiness, and energy.

We’re a growing British business based in Norfolk, focused on making high-quality dry and wet dog food, along with our popular salmon oil. What started as a family idea has become a trusted brand for dog owners across the UK

What makes us different

Real Meat in Every Bowl

Every recipe includes freshly prepared meat for natural, tasty nutrition.
Gentle on Sensitive Tummies

Choose from hypoallergenic and grain-free recipes for dogs with dietary needs.
No Artificial Nasties

We skip artificial colours, flavours, and preservatives—always.
Created by Nutrition Experts

Every recipe is developed with input from expert pet nutritionists.
Made Right Here in the UK

All our food is proudly made in the UK using trusted suppliers.

Explore our range

Explore our full range of nutritious, hypoallergenic dog food, crafted to support your dog's health and happiness.

Lovejoys Original

Our original hypoallergenic dog food available in a variety of delicious flavours.
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Pure & Simple

Complete grain-free meals specially formulated for cereal and grain allergies.
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Accessories

Collection of toys and accessories from brands loved by Lovejoys.
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Loved by Lovejoys

Alongside our own food, we offer a carefully selected range of dog toys, leads, collars, and accessories, all from brands we know and trust. If it’s in our shop, it’s something we believe in.