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Lovejoys Original Dry Fish & Rice 12kg bag shot
Lovejoys Original Dry Fish & Rice with coin for scale
Lovejoys Original Dry Fish & Rice 2kg bag shot
Lovejoys Fish Hypoallergenic Complete Adult Dog Food
Lovejoys Fish Hypoallergenic Complete Adult Dog Food
Lovejoys Fish Hypoallergenic Complete Adult Dog Food

Lovejoys Fish Hypoallergenic Complete Adult Dog Food

This dry dog food is specially formulated to exclude many known allergens, such as wheat, wheat gluten, dairy, pork, beef and soya, making it an ideal food for all dogs, even those with sensitive tummies. At Lovejoys® we're passionate about all dog's wellbeing. We add Omega 6 & 3 fatty acids and seaweed oil to our food, as it contains DHA (Docosahexenoic Acid).
Lovejoys® tasty, crunchy fish flavoured kibbles will help remove plaque and tartar from your dog's teeth, helping to reduce unpleasant breath. There are definitely no added artificial colours, flavours or preservatives in any of our foods. Naturally good is the way we make it and promise that we always will.
Our Complete Dry Dog Food is great when fed on its own, but it can also be used in combination with our wet dog food.  If you want to feed a combination of wet and dry dog food, we recommend feeding our Hypoallergenic Wet Dog Food with our dry food.

Available Size

2kg & 12kg dog food





Rice (45%), Fish Meal (26.0%), Whole Barley, Whole Linseed (2.5%), Salmon Oil (2.0%), Sunflower Oil, Poultry Digest, Whole Peas, Alfalfa Pellets, Seaweed Meal (0.5%), Fructo-oligosaccharides (Prebiotic FOS), Extract of Yucca Schidigera (200 mg/kg).

Nutritional Additives per kg

Vitamin A 30,000 iu/kg
Vitamin D3 3,000 iu/kg
Vitamin E 125 mg/kg (as alpha tocopherol)

Trace elements: Zinc (Zinc sulphate monohydrate) 100 mg/kg
Iron (Iron (II) sulphate monohydrate) 60 mg/kg
Manganese (Manganous sulphate monohydrate) 50 mg/kg
Copper (Copper (II) sulphate pentahydrate) 7.50 mg/kg
Iodine (Calcium iodate, anhydrous) 1.50 mg/kg
Selenium (Sodium selenite) 0.10 mg/kg

Natural Antioxidants

Analytical Composition
Constituents Percentage
Crude Protein 24%
Crude Fats & Oils 9%
Crude Fibres  3%
Crude Ash 8%
Feeding Guide
Feeding Guide
Current weight of Dog (kg) Grams per day
1 - 5 30-105
5 - 10 105-180
10 - 20 180-300
20 - 30 300-405
30 - 40 405-505
40 - 50 505+
Feeding table

Lovejoys® is normally fed dry, but do make sure there is always a separate bowl of water available. Alternatively it can be moistened with warm water which will bring out the flavour. You can feed in one meal a day or two. If your dog prefers two feeds a day, we recommend one third in the morning and two thirds in the evening.

See the feeding guide table for the correct amount. We recommend soaking a small amount of food in warm water to soften it first, then gradually reduce the amount of water and introduce fresh dry kibble a little at a time.

lovejoys feeding guide

Feeding routine

If you are feeding Lovejoys® dry food for the first time, the best way to introduce the new food to your dog is to start adding a small amount to their current food. Increase these amounts over the period of two weeks, whilst reducing the previous food until a complete change is achieved.

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.

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Customer Reviews

Based on 6 reviews
Anna Farlow
Recommendation ...

Was recommended by a friend and I couldn't be happier - neither can my dogs! Competitive price, great service, and quality product. Definitely try it - I don't think you'll be disappointed.

Excellent food

Alfie enjoys all of your food.

mick rogers

Lovejoys Original Dry Fish & Rice

Caroline Mccoward
Dog food

Our dog loves this and and it’s always delivered quickly

Mrs Julie
Senior Dog Food

Arrives very quickly. Outstanding service.