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Pure & Simple Grain Free Turkey front of bag
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Pure & Simple Grain Free Turkey side of bag
Pure & Simple Grain Free Turkey lose dry food coin

Lovejoys Turkey Pure & Simple Grain Free Complete Adult Dog Food

This delightfully grain free dog food is made using farm reared British turkey combined with sweet potato, vegetables and herbs and finished off with some English rapeseed oil to create a delicious, appetising meal that your dog will love! The high meat content, with a very digestible 28% protein level, makes our turkey dog food perfect for dogs that prefer a grain free diet.
We also include natural additives and extracts such as cranberry, glucosamine, chondroitin and yeast. There are no artificial colours, flavours or preservatives in any of our diets. Naturally good is the way we make them and promise that we always will.
Our Pure and Simple Dry Dog Food Turkey is a complete food and can be fed alone.  If you want to add a little more variety to dinner time, it can also be mixed with wet dog food.  If you want to try combination feeding, we recommend using Pure and Simple wet dog food, which is available in a range of flavours.

Available Size

2kg & 12kg dog food



Turkey (38%) (Turkey Meal 23%, Freshly prepared Turkey 15%), Dried Potato (23%), Sweet Potato (19%), Dried Peas (5%), Alfalfa, Chicken Oil, Rapeseed Oil, Chicken Digest, Brewers’ Yeast, Salmon Oil, Whole Linseed (1%), Minerals, Herbs (0.14%) (Marigold, Rosemary, Fennel, Peppermint, Spinach, Thyme, Marjoram, Oregano, Parsley, Sage, Fenugreek Seeds, Comfrey leaves, Rubbed Mint, Green Tea), Prebiotic MOS (0.1%), Prebiotic FOS (0.1%), Fruit (0.1%) (Dried Pumpkin, Dried Carrots, Dried Apples, Dried Tomatoes), Glucosamine (0.04%), Yucca Extract (0.02%), Chondroitin (0.015%), Cranberry Extract (0.01%).

Nutritional Additives per kg:

Vitamins: Vitamin A 24,500 IU, Vitamin D3 2,450 IU, Vitamin E 245 IU,
Trace Elements: Zinc Chelate of Amino Acid Hydrate 333mg, Zinc Sulphate Monohydrate 167mg, Manganese Sulphate Monohydrate 78mg, Cupric Sulphate Pentahydrate 40mg, Calcium Iodate 2.46mg/kg, Selenised Yeast (inactivated) 87mg
Antioxidants: A rich blend of Mixed Tocopherols and Rosemary Extract.

Analytical Composition
Analytical Constituents
Constituents Percentage
Crude Protein 28.0%
Crude Oils & Fats 16.0%
Crude Fibre 3.2%
Crude Ash 8.0%
Omega 6 2.8%
Omega-3 0.58%
Feeding Guide
Feeding Guide
Current weight of Dog (kg) Grams per day
1 - 2 30 - 55
2 - 3
55 - 70
3 - 5
70 - 105
5 - 10
105 - 180
10 - 20
180 - 300
20 - 30
300 - 400
30 - 40
400 - 500
40 - 50
500 - 600
50 - 60
600 - 680
60+ 680+

Feeding table

Lovejoys® is normally fed dry, but do make sure there is always a separate bowl of water available. Alternatively it can be moistened with warm water which will bring out the flavour. You can feed in one meal a day or two. If your dog prefers two feeds a day, we recommend one third in the morning and two thirds in the evening.

See the feeding guide table for the correct amount. We recommend soaking a small amount of food in warm water to soften it first, then gradually reduce the amount of water and introduce fresh dry kibble a little at a time.

lovejoys feeding guide

Feeding routine

If you are feeding Lovejoys® dry food for the first time, the best way to introduce the new food to your dog is to start adding a small amount to their current food. Increase these amounts over the period of two weeks, whilst reducing the previous food until a complete change is achieved.

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.

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Customer Reviews

Based on 7 reviews
Dave Morgan

I have used Lovejoys on as the shop stopped stocking the product very good for my dogs and always delivered on time

Elizabeth Fox
Pure & Simple Grain Free Turkey

Both our dogs love the kibble and being grain free will hopefully prevent any itching or ear issues.

Judy K
Our dog looks good on this food

Our dog looks continuously good & healthy on his grain-free diet. We purchase direct from Lovejoys and always have friendly service.

Jayne Moring
Very good service

fast delivery every time

Amanda Kindred
Grain free turkey biscuits

Good product but, I have a fussy dog and she would not eat these even though they are small