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Pure & Simple Grain Free Salmon Front bag shot
Pure & Simple Grain Free Salmon Back Bag Shot
Pure & Simple Grain Free Salmon Lose with coin for scale
Pure & Simple Grain Free Salmon Side Bag Shot
Pure & Simple Grain Free Salmon Side Bag Shot

Lovejoys Salmon Pure & Simple Grain Free Complete Adult Dog Food


Pure & Simple Grain Free Salmon

Our freshly prepared Scottish salmon is blended with sweet potato, vegetables and herbs, and then English rapeseed oil is added to complete a tasty meal that dogs will love. Although our salmon dog food is high in meat content, protein levels are sensible at 28%, while fibre is provided by the sweet potato. We also include natural additives and extracts such as yeast, cranberry, glucosamine, and chondroitin.
There are no artificial colours, flavours or preservatives in any of our products. Naturally good is the way we make them and we promise that we always will.
Pure and Simple Dry Dog is a complete food which is delicious, however it can also be combined with wet dog food.  If you want to try mixed feeding, we recommend feeding Lovejoys Pure & Simple wet dog food with the dry food.  Your dog will love it!

Available Size

2kg & 12kg dog food



Salmon (36%) (Salmon Meal 25%, Freshly prepared Salmon 11%), Dried Potato (18%), Sweet Potato (18%), Chicken Oil, Dried Peas (5%), Alfalfa, Rapeseed Oil, Whole Linseed (2%), Chicken Digest, Brewers’ Yeast, Minerals, Seaweed Meal, Herbs (0.14%) (Marigold, Rosemary, Fennel, Peppermint, Spinach, Thyme, Marjoram, Oregano, Parsley, Sage, Fenugreek Seeds, Comfrey leaves, Rubbed Mint, Green Tea), Prebiotic MOS (0.1%), Prebiotic FOS (0.1%), Fruit (0.1%) (Dried Pumpkin, Dried Carrots, Dried Apples, Dried Tomatoes), Glucosamine (0.04%), Yucca Extract (0.02%), Chondroitin (0.015%), Cranberry Extract (0.01%).

Nutritional Additives per kg:

Vitamins: Vitamin A 24,500 IU, Vitamin D3 2,450 IU, Vitamin E 245 IU.

Trace Elements: Zinc Chelate of Amino Acid Hydrate 333mg, Zinc Sulphate Monohydrate 167mg, Manganese Sulphate Monohydrate 78mg, Cupric Sulphate Pentahydrate 40mg, Calcium Iodate 2.46mg/kg, Selenised Yeast (inactivated) 87mg

Antioxidants: A rich blend of Mixed Tocopherols and Rosemary Extract.

Analytical Composition

Analytical Constituents

Constituents Percentage
Crude Protein 28.0%
Crude Oils & Fats 16.0%
Crude Fibre 3.2%
Crude Ash 9.0%
Omega 6 3.8%
Omega-3 0.79%
Feeding Guide
Feeding Guide
Current weight of Dog (kg) Grams per day
1 - 2 30 - 55
2 - 3
55 - 70
3 - 5
70 - 105
5 - 10
105 - 180
10 - 20
180 - 300
20 - 30
300 - 400
30 - 40
400 - 500
40 - 50
500 - 600
50 - 60
600 - 680
60+ 680+

Feeding table

Lovejoys® is normally fed dry, but do make sure there is always a separate bowl of water available. Alternatively it can be moistened with warm water which will bring out the flavour. You can feed in one meal a day or two. If your dog prefers two feeds a day, we recommend one third in the morning and two thirds in the evening.

See the feeding guide table for the correct amount. We recommend soaking a small amount of food in warm water to soften it first, then gradually reduce the amount of water and introduce fresh dry kibble a little at a time.

lovejoys feeding guide

Feeding routine

If you are feeding Lovejoys® dry food for the first time, the best way to introduce the new food to your dog is to start adding a small amount to their current food. Increase these amounts over the period of two weeks, whilst reducing the previous food until a complete change is achieved.

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.

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Customer Reviews

Based on 3 reviews
DIanne Corkhill/Ashfield
Only just started using

Still trying it with both mine & my Mums dog.
Had to use other food up 1st

Carol Smith

my dogs love this !
Their weight stays the same and perfect poos !

Labrador Owner
Doggy Delicious!

Great product. My dog loves it!