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Pure & Simple Grain Free Chicken wet food
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Lovejoys Chicken Pure & Simple Grain Free Complete Adult Wet Dog Food


Containing a minimum 65% freshly prepared meat Lovejoys® Pure & Simple ready to eat meals for adult dogs are all grain free. Our Chicken with Sweet Potato and Vegetables is made using the best quality, freshly prepared chicken, sourced in the UK. We combine the chicken with a blend of sweet potato, vegetables, herbs and sunflower oil to make a ready to eat meal that dogs love.

For dogs of any type and size that prefer a grain free diet, Pure & Simple is the ideal food, a 65% meat content provides added palatability and all the necessary fibre is provided by the sweet potato. Natural additives and extracts are also added, these include yeast to support a healthy immune system, cranberry to aid urinary tract health plus glucosamine and chondroitin to support healthy joints.

There are no artificial colours, flavours or preservatives in any of our diets. Naturally good is the way we make them and promise that we always will.

Pure & Simple Wet Dog Food is a complete meal, so it can be fed on its own.  It can also be fed in combination with dry dog food.  If you want to mix wet and dry dog foods, we recommend feeding Lovejoys Pure and Simple Dry Dog Food.

Available Size
395g Wet Dog Food


Chicken (65%), Dried Sweet Potato (1% equivalent to 4% Sweet Potato), Dried Carrot (1%), Dried Peas (1%), Dried Broccoli (1%), Minerals, Dried Mixed Herbs (Parsley, Mint, Oregano, Marjoram, Rosemary) (0.5%), Sunflower Oil (0.1%), Dried Seaweed (0.05%), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.05%), Glucosamine (0.004%), Chondroitin (0.002%), Yucca Extract (0.002%), Cranberry Extract (0.002%), Yeast Extract (0.001%).

Nutritional Additives per kg:

Vitamins: Vitamin A 2,250IU, Vitamin D3 328IU, Vitamin E 26mg. Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 24mg, Iron (as Iron (II) Sulphate Monohydrate) 12.5mg, Copper (as Copper (II) Sulphate Pentahydrate) 2.5mg, Manganese (as Manganous Sulphate Monohydrate) 2mg, Iodine (as Calcium Iodate Anhydrous) 0.45mg, Selenium (as Sodium Selenite) 0.04mg.

Analytical Composition

Analytical Constituents

Constituent Percentage
Crude Protein 10%
Crude Fats & Oils 9%
Crude Fibres 0.5% Calculated Values
Crude Ash 3.0%
Omega-6 2%
Omega-3 1.6%
Calcium 2%
Phosphorus 1.1%
Feeding Guide
Feeding Guide
Breed Type Current weight of Dog (kg) Trays per Day
Toy 1 - 5 ¼ - ½
Small 5 - 12 ½ - 1
Medium 12 - 25 1 - 1¼
Large 25 - 45
1¼ - 2
Extra Large 45 - 70
2 - 3

Feeding table

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.
We also know that a lot of owners like to ‘mix it up a bit’, feeding a mixture of dry and wet food. If you’d prefer to be a Lovejoys® mixer, we recommend that whatever amount you reduce the dry food by, you replace with double the amount of Lovejoys Pure & Simple wet food. For example, if you normally feed your dog 150g of dry food and you reduce the amount by 50g, we would recommend you replace with 100g of Lovejoys Pure & Simple wet food.

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Customer Reviews

Based on 3 reviews
Great food

My dogs love it.


Pure & Simple Grain Free Chicken

Jayne Moring
Daisy loves it!

daisy our Western loves this food.