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Pure & Simple Grain Free Lamb bag shot
Pure & Simple Grain Free Lamb bag shot
Pure & Simple Grain Free Lamb side bag shot
Pure & Simple Grain Free Lamb side bag shot
Pure & Simple Grain Free Lamb Back bag shot

Lovejoys Lamb Pure & Simple Grain Free Complete Adult Dog Food

Our Lamb & Sweet Potato with Vegetables variety is made using freshly prepared British, grass fed lamb and combined with sweet potato, vegetables, herbs and English rapeseed oil. It's an excellent option for dogs that prefer grain free dog food.
High meat content means our lamb dog food has extra palatability, with a very digestible 28% protein level. Natural additives and extracts include glucosamine, chondroitin, cranberry, and yeast.
There are no artificial colours, flavours or preservatives in any of our products. Naturally good is the way we make them and we promise that we always will.
Pure and Simple Dry Dog Food is a delicious complete dog food, it can also be combined with wet food for a tasty meal.  If you want to combine wet and dry dog food we recommend using Pure and Simple Wet Dog Food.

Available Size

2kg & 12kg Dog Food



Lamb (44%) (Lamb Meal 26%, Freshly prepared Lamb 18%), Sweet Potato (15%), Dried Potato (14%), Chicken Oil, Brewers’ Yeast, Dried Peas (5%), Alfalfa, Rapeseed Oil, Chicken Digest, Salmon Oil, Whole Linseed, Minerals, Seaweed Meal, Herbs (0.14%) (Marigold, Rosemary, Fennel, Peppermint, Spinach, Thyme, Marjoram, Oregano, Parsley, Sage, Fenugreek Seeds, Comfrey leaves, Rubbed Mint, Green Tea), Prebiotic MOS (0.1%), Prebiotic FOS (0.1%), Fruit (0.1%) (Dried Pumpkin, Dried Carrots, Dried Apples, Dried Tomatoes), Glucosamine (0.04%), Yucca Extract (0.02%), Chondroitin (0.015%), Cranberry Extract (0.01%).

Nutritional Additives per kg:

Vitamins: Vitamin A 24,500 IU, Vitamin D3 2,450 IU, Vitamin E 245 IU.

Trace Elements:Zinc Chelate of Amino Acid Hydrate 333mg, Zinc Sulphate Monohydrate 167mg, Manganese Sulphate Monohydrate 78mg, Cupric Sulphate, Pentahydrate 40mg, Calcium Iodate 2.46mg/kg, Selenised Yeast (inactivated) 87mg.

Antioxidants: A rich blend of Mixed Tocopherols and Rosemary Extract.

Analytical Composition

Analytical Constituents

Constituents Percentage
Crude Protein 28.0%
Crude Oils & Fats 16.0%
Crude Fibre 3.2%
Crude Ash 9.8%
Omega 6 2.7%
Omega-3 0.58%
Feeding Guide
Feeding Guide
Current weight of Dog (kg) Grams per day
1 - 2 30 - 55
2 - 3
55 - 70
3 - 5
70 - 105
5 - 10
105 - 180
10 - 20
180 - 300
20 - 30
300 - 400
30 - 40
400 - 500
40 - 50
500 - 600
50 - 60
600 - 680
60+ 680+

Feeding table

Lovejoys® is normally fed dry, but do make sure there is always a separate bowl of water available. Alternatively it can be moistened with warm water which will bring out the flavour. You can feed in one meal a day or two. If your dog prefers two feeds a day, we recommend one third in the morning and two thirds in the evening.

See the feeding guide table for the correct amount. We recommend soaking a small amount of food in warm water to soften it first, then gradually reduce the amount of water and introduce fresh dry kibble a little at a time.

lovejoys feeding guide

Feeding routine

If you are feeding Lovejoys® dry food for the first time, the best way to introduce the new food to your dog is to start adding a small amount to their current food. Increase these amounts over the period of two weeks, whilst reducing the previous food until a complete change is achieved.

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.

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Customer Reviews

Based on 4 reviews
Carmel VICK

Pure & Simple Grain Free Lamb

Carol Smith
Best Dog Food Ever

Favorite food say all my dogs.
Prompt delivery service.
Easy to order- Thank you

Always Brilliant

Consistently popular with us. Consistently popular with the two fury twits we share a house with.

Judy K
Never gets left!

Our dog appears to enjoy this. He never leaves any even though he can be ‘picky’ about some foods. That says it all to me!