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Pure & Simple Grain Free Lamb front wet tray
Pure & Simple Grain Free Lamb back wet tray
Pure & Simple Grain Free Lamb in red bowl

Lovejoys Lamb Pure & Simple Grain Free Complete Adult Wet Dog Food


Pure & Simple Grain Free Lamb

Our Lamb with Sweet Potato and Vegetables dog food is made using freshly prepared grass-fed lamb, sourced in the UK. We combine it with sweet potato, vegetables, herbs and sunflower oil to create a truly delicious meal that dogs will love. Pure & Simple is an excellent food for all dogs preferring a grain free diet, with extra palatability offered by 65% meat content and all the fibre provided by the sweet potato. We also include natural additives and extracts such as glucosamine, chondroitin, cranberry, and yeast.
There are no artificial colours, flavours or preservatives in any of our meals. Naturally good is the way we make them and we promise that we always will.
Lovejoys Pure and Simple wet dog food is a complete dog food that can be fed on its own.  However, it can also be fed with dry dog food, if you want to feed a combination of wet and dry dog food we recommend you use Pure and Simple Dry Dog Food.

Available Size

395g Wet Dog Food



LLamb (65%), Dried Sweet Potato (1% equivalent to 4% Sweet Potato), Dried Carrot (1%), Dried Peas (1%), Dried Broccoli (1%), Minerals, Dried Mixed Herbs (Parsley, Mint, Oregano, Marjoram, Rosemary) (0.5%), Sunflower Oil (0.1%), Dried Seaweed (0.05%), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.05%), Glucosamine (0.004%), Chondroitin (0.002%), Yucca Extract (0.002%), Cranberry Extract (0.002%), Yeast Extract (0.001%).

Nutritional Additives:

Vitamins: Vitamin A 2,250IU, Vitamin D3 328IU, Vitamin E 26mg. Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 24mg, Iron (as Iron (II) Sulphate Monohydrate) 12.5mg, Copper (as Copper (II) Sulphate Pentahydrate) 2.5mg, Manganese (as Manganous Sulphate Monohydrate) 2mg, Iodine (as Calcium Iodate Anhydrous) 0.45mg, Selenium (as Sodium Selenite) 0.04mg.

Analytical Composition

Analytical Constituents

Constituent Percentage
Crude Protein 9.0%
Crude Oils & Fats 10.0%
Crude Fibres 0.5% Calculated Values
Crude Ash 3.0%
Moisture 72.0%
Calories 136Kcal / 100g
Feeding Guide
Feeding Guide
Breed Type Current weight of Dog (kg) Trays per Day
Toy 1 - 5 ¼ - ½
Small 5 - 12 ½ - 1
Medium 12 - 25 1 - 1¼
Large 25 - 45
1¼ - 2½
Extra Large 45 - 70
2 - 3

Feeding table

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.
We also know that a lot of owners like to ‘mix it up a bit’, feeding a mixture of dry and wet food. If you’d prefer to be a Lovejoys® mixer, we recommend that whatever amount you reduce the dry food by, you replace with double the amount of Lovejoys Pure & Simple wet food. For example, if you normally feed your dog 150g of dry food and you reduce the amount by 50g, we would recommend you replace with 100g of Lovejoys Pure & Simple wet food.

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Customer Reviews

Based on 4 reviews
Mandy Sullivan
Pup loves it

Food is great according to the dog,delivery was fast,my one gripe is too much cardboard

Bridget brown
made for dogs

empty dishes happy dogs

Veronica Brown
Pure & Simple Grain Free Lamb Wet Food

Fabulous product as is all of Lovejoys.

Our dog loves it

Having a dog with a medical condition that effects her esophagus we have to becareful what we feed her. Lovejoy, grain free range Salmon, Lamb or Turkey has helped stabilise her condition.