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Pure & Simple Grain Free Turkey front of pack
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Pure & Simple Grain Free Turkey wet bowl

Lovejoys Turkey Pure & Simple Grain Free Complete Adult Wet Dog Food


Lovejoys® Pure & Simple ready to eat meals for adult dogs are grain free and contain a minimum 65% freshly prepared meat. We use only fresh turkey prepared and sourced in the UK for our Turkey with Sweet Potato and Vegetables. This is combined with sweet potato, vegetables, herbs and sunflower oil to make a ready to eat meal that dogs love. For all dogs preferring a grain free diet, Pure & Simple is the perfect food, having the extra palatability offered by 65% meat content balanced with sweet potato which provides all the required fibre. We also include natural additives and extracts such as cranberry to aid urinary tract health, glucosamine and chondroitin to support healthy joints, plus added yeast to support a healthy immune system. There are no artificial colours, flavours or preservatives in any of our diets. Naturally good is the way we make them and promise that we always will.

Our pure and simple wet dog food is a complete food and can be fed alone.  If you want to add a little more variety to dinner time, it can also be mixed with dry dog food.  If you want to try combination feeding, we recommend using Lovejoys pure and simple dry dog food, which is available in a range of tasty flavours.

Available Size
395g wet dog food


Turkey (65%), Dried Sweet Potato (1% equivalent to 4% Sweet Potato), Dried Carrot (1%), Dried Peas (1%), Dried Broccoli (1%), Minerals, Dried Mixed Herbs (Parsley, Mint, Oregano, Marjoram, Rosemary) (0.5%), Sunflower Oil (0.1%), Dried Seaweed (0.05%), Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.05%), Glucosamine (0.004%), Chondroitin (0.002%), Yucca Extract (0.002%), Cranberry Extract (0.002%), Yeast Extract (0.001%).

Nutritional Additives:

Vitamins: Vitamin A 2,250IU, Vitamin D3 328IU, Vitamin E 26mg. Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 24mg, Iron (as Iron (II) Sulphate Monohydrate) 12.5mg, Copper (as Copper (II) Sulphate Pentahydrate) 2.5mg, Manganese (as Manganous Sulphate Monohydrate) 2mg, Iodine (as Calcium Iodate Anhydrous) 0.45mg, Selenium (as Sodium Selenite) 0.04mg.

Analytical Composition

Analytical Constituents

Constituent Percentage
Crude Protein 10.0%
Crude Oils & Fats 9.0%
Crude Fibres 0.5% Calculated Values
Crude Ash 3.0%
Moisture 72.0%
Calories 136Kcal / 100g
Feeding Guide
Feeding Guide
Breed Type Current weight of Dog (kg) Trays per Day
Toy 1 - 5 ¼ - ½
Small 5 - 12 ½ - 1
Medium 12 - 25 1 - 1¼
Large 25 - 45
1¼ - 2
Extra Large 45 - 70
2 - 3

Feeding table

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.
We also know that a lot of owners like to ‘mix it up a bit’, feeding a mixture of dry and wet food. If you’d prefer to be a Lovejoys® mixer, we recommend that whatever amount you reduce the dry food by, you replace with double the amount of Lovejoys Pure & Simple wet food. For example, if you normally feed your dog 150g of dry food and you reduce the amount by 50g, we would recommend you replace with 100g of Lovejoys Pure & Simple wet food.

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Customer Reviews

Based on 5 reviews
Donald Gray

Used before quite a few times.
But this time 2 boxes came damaged, rung up explained what had happened, sent photos to them. Got the damaged ones replaced
Thats why only 4 stars

Zoe Watts
Lovejoys complete and wet food

Great quality and price

Bridget brown
good food healthy dogs

dogs all loved the food all clean bowls

Tina Batty


Our dog loves it

Having a dog with a medical condition that effects her esophagus we have to becareful what we feed her. Lovejoy, grain free range Salmon, Lamb or Turkey has helped stabilise her condition.